Challenge – Responsible Sales in Hospitality and Retail

Selling age-restricted products such as alcohol, tobacco, and lottery tickets comes with serious legal responsibilities. Failure to comply can lead to fines, prosecution, loss of licence, and damage to your business reputation.

This Highfield e-learning course helps staff in hospitality and retail understand their responsibilities when selling age-restricted goods, focusing on the widely recognised “Challenge” approach (e.g., Challenge 21/25). Learners will gain the confidence to refuse sales when necessary and ensure that every transaction is both safe and legal.

The course is suitable for anyone working in bars, pubs, restaurants, supermarkets, convenience stores, and other retail or hospitality businesses that sell age-restricted products.

Key topics include:

– Age-restricted products and the law
– The consequences of illegal sales for staff and businesses
– How the “Challenge” approach works in practice
– Asking for and checking ID correctly
– Refusing sales confidently and safely
– Creating a culture of responsible retailing

By the end of the course, learners will understand how to apply the Challenge policy consistently, helping to protect young people, safeguard the business, and ensure compliance with the law.